How to Budget for Video Marketing
The key to creating successful video marketing campaigns relies on planning.
Randomly sharing a video on Facebook and throwing marketing dollars at Facebook ads can often leave you with no leads and an empty marketing budget.
Video marketing should be a continuum, not a one-off event. Its role is to attract traffic to your website, so a realistic budget that reflects this is key!
A successful marketing budget must factor in all aspects of a campaign set up, from video production to your landing page.
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