How to Build a Compelling Brand with Built-in Marketing ROI
Are you struggling to get the ROI you want from your branding and marketing efforts? Does it seem like your brand is just one among many in a crowded market, with no clear differentiation or compelling story to drive sales?
In this video, we’ll show you how to create a compelling brand that not only stands out from the competition but also has a built-in mechanism for generating ROI every time your brand is seen by potential customers.
The key is to tell a compelling story about your business and repeat it consistently across all your marketing channels. By making your customers the hero of the story and dramatizing their problems and desires, you can position your brand as the solution that helps them become the best version of themselves.
But it’s not enough to tell your brand story once and hope that it sticks. Research shows that it takes at least 7-10 repetitions for someone to internalize a company message before making a buying decision. That’s why it’s crucial to repeat your brand story across all your marketing collateral, from lead magnets and landing pages to webinars and videos.
Of course, it’s not enough to simply tell a great story and repeat it. You also need to include clear calls to action that prompt your audience to take action and move closer to making a purchase. Whether it’s a “buy now” button, a phone number to call, or a form to fill out, make sure your calls to action are visible, direct, and easy to follow.
By following these three simple steps – creating a compelling brand story, repeating it consistently across all your marketing channels, and including clear calls to action – you can build a brand that not only stands out from the competition but also generates ROI every time it’s seen by potential customers.
If you want to learn more about how to create a compelling brand and drive high-growth marketing results, check out our new eBook “3 Marketing Decisions for High Growth Businesses.” Chapter 1 will show you exactly how to craft a compelling story for your business. Click the link above to get your free copy today.