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2 Day
StoryBrand Workshop
to Create a Complete Marketing Plan

Australia’s First StoryBrand Workshop, held at Mercure Melbourne Doncaster.

2 Upcoming Intakes
27th-28th June 2024 | 18th-19th July 2024

Clarify Your Message

Create a Sales Funnel

Build a Content Marketing Machine

You don’t need 6 months of whiteboard sessions with expensive consultants to figure out your next marketing moves.

All you need is 2 days of concentrated, guided planning using the StoryBrand* framework.
Plus a simple execution schedule to bring your products & services to market in a smooth, sequential way.

Invest 2 days in Australia’s first StoryBrand workshop, and walk away with:

A Full-Stack Marketing Plan based on StoryBrand

Your brand message, website, sales funnel and content collaterals will come to the surface as we walk you through this powerful story-based framework.

A 90 Day Execution

Simple instructions for you to launch your website and a self-generating sales funnel within 90 days.

Professional Photography & Video Assets

There’s a media booth in the workshop and we will guide you through capturing photos and videos for your content marketing.

Get ready for a deep dive into these purposely-designed tools and puzzle them into a custom strategy for your business.

Workshop Schedule

Day 1 AM

StoryBrand Masterclass

Get a deep understanding of the 7 elements of story for all your business communication. As we handhold you through the StoryBrand framework you’ll clearly define how you make your customers lives better and why they should buy from you.
Day 1 PM

Wireframe Your Website & Landing Pages

Now it’s time to apply that clear brand message to a website that you’ll feel confident driving people to. You’ll be provided with conversion-proven web templates and our help for you to write copy that sells – ready to hand over to your developer.
Day 2 AM

Build a Sales Funnel

In this session we will be outlining a sales funnel that grows your email database on autopilot. This includes a killer topic for your lead magnet, a proven email sequence and a sales letter draft.
Day 2 PM

Create a Content Funnel & Media Test Run

Finally we equip you in creating ongoing content to nurture your email database and drive social media engagement. Our media team will give you the opportunity to battle test your scripts and content ideas to give you a kickstart.

Save yourself a daunting trip to Nashville, Tennessee or put up with undesirable timezones streaming live…

We have brought the StoryBrand Workshop to Australia.

StoryBrand is a world-renowned marketing framework created by Donald Miller, New York Times Bestselling Author. It uses the traditional elements of storytelling to craft a clear brand message to fast-track purchasing decisions.

In a market that is saturated with digital noise and inferior products, StoryBrand is proven to be the most effective way to market in the modern age.

SeeSharp is Asia-Pacific’s leading StoryBrand Agency, and we’re licensed to host StoryBrand Workshops in Australia.

This workshop is designed to be held in a small group setting where all participants will benefit from direct, hands-on guidance from certified StoryBrand experts in the room.

This Workshop is facilitated by Alex Lau, Certified StoryBrand Guide & CEO of SeeSharp Group

This is what Donald Miller says about working with Alex.


This workshop is held at Mercure Melbourne Doncaster

StoryBrand Workshop Australia

$970 + GST
Inclusive of all course materials, slide decks, full catering & all media assets captured during workshop.

Workshop + Accommodation

$1,270 + GST

Everything from the workshop plus 1 night stay at Mercure Melbourne Doncaster, ideal for interstate attendees.

Workshop Bonus: Media Booth

There will be a professional media booth set up in the workshop, where each participant will have an opportunity to get some professional photography done.

Some extra media perks for your to jazz up your website and social content!

We will also be writing video scripts during the content marketing module of our workshop. Selected attendees will also be able to record 30-60 seconds clips in this media booth to stress-test their messaging!

Frequently asked questions

What is the Storybrand framework?

StoryBrand is a 7-part communication framework developed by Donald Miller, New York Times bestselling author. It takes the elements of traditional storytelling and applies them to business communication. When you invite customers into a compelling narrative you have their attention. Companies who clarify their message with the SB7 framework are seeing an uptake in revenue in a matter of months. SeeSharp is a Certified StoryBrand Agency and licensed to hold these workshops.

Who would benefit from attending this class?

The best person from your company would be the one making marketing decisions. If you are part of a startup or a small business operation and are willing to invest time into your marketing education and business growth this workshop is right for you. For larger enterprises we recommend private consulting.

What if writing is not my natural skillset?

StoryBrand messaging is based on human communication, the aim is to write words that a 10 year old can understand. So if you know how to type an email, you’ll be writing copy that surprises yourself. Plus, with the right prompt AI can be a big help. We’ll show you how.

Will a two-day workshop be too rushed and simplistic?
Two days are the perfect amount of time to discuss the strategy and start your marketing execution. Although the framework is simple there is a tonne to learn. You’ll walk away with resources and collateral you can handover to your team to apply what you’ve learned. Since 2018 we have taken over 100+ private clients and 500+ workshop participants through this content.
How can I ensure I can implement the marketing plan after the workshop?
During the workshop we’ll create a 90 day plan for executing the strategy so that it doesn’t sit in the “I’ll do it later basket”. We will also have a follow up Zoom call to make sure you’re on the right track.
Can I bring my marketing team or colleagues along?
Yes and we highly recommend it. There is a discount available for any additional participant from your company.
When will the workshop be held?
The workshop will be held in June 2024. You can select your preferred dates when you express your interest on the waitlist.

The more time you spend on endless marketing strategies equals missed opportunity for your business growth.

Get a solid marketing plan done in 2 days so you can finally turn your ideas into actions!

  • Suite 7, Level 1/486 Lower Heidelberg Road,
  • Heidelberg VIC 3084
  • +61 3 9850 6801