Leads & Sales On Autopilot

A sales funnel begins with a lead generating asset. This could be a PDF, video series, content and much more.

The lead generating asset contains valuable information that speaks into an inner desire or problem they’re facing. Your prospect will provide information such as their name, contact number and email address in exchange for the asset.

If you are in real estate looking for both buyers and sellers, a free PDF called 5 Tips to Buy Your Dream Home would be a valauble asset.

Running Facebook Ads, as well as other forms of digital advertising such as Google Ads, will deliver your lead generating asset to the right people through detailed targeting.

The ad isn’t an opportunity for a sales pitch – just a simple image of valuable content worth exchanging contact details for.

Specific targeting as well as the nature of the lead generating asset will ensure that only your target market takes action, giving you a pool of warm leads in quantity.

With a pool of leads in quantity, now is the time to start nurturing with an email sequence.

Every email will continue to provide immense value to your prospect, but will end with a strong call to action that will direct them to a conversion focused landing page.

Statistics show that your prospects need to see your products and services 7 to 10 times, before they even consider making a purchasing decision.

The landing page is your opportunity to make your pitch for your products or services.

Your lead generating asset and email sequence have lead to this point – nurturing your prospect to speak into their need, build awareness and trust.