Most people write off Q4. They mentally defer all marketing activities to next year.
That’s 3 solid months of lost momentum, if you’re lucky.
In reality, considering people typically aren’t “back in the zone” until late Jan, most companies won’t get any meaningful marketing across the line until March next year. That’s SIX months written off.
If you stall progress now, 2024 will greet you with stresses about lead flow and sales.
Make this Oct-Dec period your biggest lead gen quarter to springboard into 2024.
What you’ll get:
Sounds like a lot of
money upfront,
is it worth it?
Spending 5 figures in marketing as Christmas approaches might sound like a major investment. And it’s probably a new way of thinking about Q4.
But you can’t afford to lose the next 4-6 months dragging your feet on marketing. 2024 is riding on the decisions you make now.
Set the stage for a powerful start in 2024.